AVIMEE HERBAL HAIRCARE CONTENT CAMPAIGN

💡 The Challenge

Haircare is one of the most crowded categories on social media. Audiences are constantly exposed to product-led advertisements, making it difficult for brands to stand out without feeling promotional.

The challenge was to make Avimee Herbal part of the conversation — creating content that felt organic, relatable, entertaining, and worth sharing rather than another traditional product advertisement.

💡 Our Approach

Thinkroot Media built the campaign around creator-led storytelling and platform-native content.

01 — Story Before Product

We started with relatable, curiosity-driven hooks designed to capture attention before introducing the product.

02 — Natural Product Integration

Avimee Herbal products were naturally woven into the creator's content instead of being presented as a conventional advertisement.

03 — Retention-Focused Content

Strong hooks, fast-paced editing, visual storytelling, and engaging narratives were used to keep viewers watching.

04 — Platform-Native Execution

Every piece of content was designed specifically for short-form platforms, allowing the campaign to feel native to both Instagram and YouTube.

📊 The Results

36M+

COMBINED VIDEO VIEWS

264K+

COMBINED LIKES

Then underneath:

32M+ — Video Views
4.9M+ — Video Views
202K+ — Likes
62K+ — Likes

This makes it clear that 36M+ and 264K+ are the combined campaign numbers, while the individual content pieces had their own results.

📸 Campaign Highlights:

YouTube Short:
Watch the YouTube Short

Instagram Reel:
Watch the Instagram Reel